Copywriting
Your words should do more than fill a page; they should move people.​
This is copywriting that turns authority into demand, positioning you with clarity, credibility, and confidence
With signature storytelling and conversion-focused messaging, every word is designed to build trust, spark connection, and move your most aligned audience into loyal clients.​
The result: you shift from getting lost in a sea of the same and attracting clients who can't afford your services to standing out online and effortlessly signing the premium clients you actually want to work with. It gets to feel easy.
Brand Voice Packages
Your brand voice is one of your most valuable business assets.
Cultivated with precision, it delivers authority, trust, and a scalable advantage that drives conversions across every touchpoint.
Investing in brand voice is no longer optional.
Done well, it becomes a business asset you own: your intellectual property, your point of difference, and your route to trust at scale.
A defined voice amplifies PR, creates instant recognition in crowded markets, and humanises your brand so it connects with both authority and warmth.
These packages deliver a refined brand voice system and multi-platform copy that scale with you, saving time while attracting premium clients and strengthening your positioning.
Brand Voice Architecture
£585
At a glance: Sharpen your messaging with a brand voice architecture built for consistency, longevity, and impact. In consultation with you, I create a framework that works everywhere you need it: from your website and sales pages to your social captions, bios, and press features.
It attracts premium clients, strengthens your positioning, and gives you the confidence of a voice that feels unmistakably yours - one that commands attention, builds authority, and converts consistently, giving you the clarity to scale with ease and the freedom to focus on the work only you can do.
Who it’s for: Founders and personal brands who want a brand voice that feels distinctive, consistent, and strategically aligned. If you’re ready to replace vague, inconsistent messaging with an architecture that commands authority, attracts premium clients, and builds lasting trust, this is your essential starting point. Your people will speak it with clarity, and your audience will feel connected at every touchpoint. You’ll walk away with: A comprehensive Brand Voice Bank, complete with tailored messaging pillars, straplines, core voice attributes, phrases, and an optimised keyword bank. This becomes a lasting business asset and piece of brand intellectual property you can rely on long after our work together. You’ll also receive optimised bios for LinkedIn and Instagram, crafted to position you with clarity and authority in the spaces that matter most. ​ This package is recommended as the pairing to website writing or copywriting sequences, ensuring your brand voice is clearly defined, consistent, and strategically aligned before we bring it to life across your wider communications.
Propel Package
£998
At a glance: Propel your brand into its next chapter with a suite of high-impact communications designed to amplify your authority and attract the clients and opportunities you’ve been working toward. This package gives you conversion-focused copy for use across multiple platforms, supporting sustainable revenue growth.
Who it’s for: Visionary founders and personal brands ready to step into their next stage of growth with sharper messaging, stronger positioning, and a voice that speaks directly to premium, aligned clients. If you’ve outgrown polished but generic copy and want words that convert while reflecting the true calibre of your work, Propel is the package that moves you forward. You’ll walk away with: - Complete Brand Voice Architecture that secures your consistency, builds trust, and sets you apart in crowded markets. A refined message bank and clear brand pillars mean you’ll never start from scratch again. Alongside this, an unforgettable elevator pitch ensures you can position yourself with confidence in every room — whether it’s a networking event, podcast, or investor call. - About, Values, and Why copy crafted to connect and resonate. Designed to be repurposed across every channel, these foundational pieces ensure every word works harder for you: building trust, sparking connection, and converting your most aligned audience into loyal clients. The result? More clients, more conversions, and more freedom to focus on the work only you can do. - Conversion-focused sales copy and an FAQs page that go beyond describing your offer — they make it irresistible, moving people seamlessly from interest to action.
Illuminate Package
£1,620
At a glance: Designed for rebrands, pivots, or powerful level-ups, the Illuminate Package positions your brand as the authority in your field, ensuring every word compels, connects, and keeps clients coming back. As the best-value option, it combines everything from the Brand Voice Architecture and Propel Package with advanced strategy, refinement, and execution, to secure your place in the rooms where premium clients and global brands make decisions. This is your option for a fully formed brand presence that feels intentional and aligned from the inside out.
Who it’s for: Founders and personal brands who are ready to rise into their next era with a stronger market position, sharper communication and wider visibility that effortlessly aligns you with higher-level clients, opportunities and income. If you’re seeking a full rebrand, or the ultimate refresh, this package is for you. You’ll walk away with: - Everything from the Brand Voice Architecture & Propel Package, giving you a comprehensive brand voice system, foundational copy that resonates, a high-converting sales page and FAQs, plus an elevator pitch you can use with confidence in every room. - A deep-dive brand report analysing your current brand identity, messaging, and market landscape. This report uncovers opportunities, gaps, and strengths, ensuring your strategy is future-focused and rooted in clarity. - Review and optimisation of existing copy (up to 3 pages). Through expert copyediting and full communication organisation, your existing assets will be elevated to match your new level of authority, ensuring consistency across the board. - A post-project Power Hour within one month of completion, plus bonus live situational support, so you’re not just left with a strategy but guided in applying it to real-time opportunities. Why this package? It’s the most complete option: brand voice cultivation, refined assets, strategic depth, and live support to ensure your brand doesn’t just look elevated but performs at the highest level.
Compare Brand Voice Copywriting Packages
Website Writing
You’ve created the offers, you’ve built the business, you’ve invested in your vision. But the words on your website still aren’t doing it justice. As the centrepiece of your funnel, your website should convert window-shoppers into subscribers, and subscribers into premium clients. If it looks polished but underdelivers, you’re not just missing clicks; you’re missing connection, credibility, and conversion. You’re here because you need high-converting website copy that reflects the calibre of your work: bold, distinctive messaging that builds trust, sparks resonance, and positions your brand as the only choice in your field.
A polished website is good. A converting one is priceless. Let’s create copy that transforms your site into a true sales asset. Every project is bespoke, designed around your goals and growth stage. Bespoke website projects start from £1,200 - get in touch to discuss your vision.
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Best paired with the Brand Voice Architecture package, ensuring every word is strategically aligned and built to convert.
Copywriting Sequences
Scroll-stopping, people-first messaging that converts. Whether it’s blogs, emails, or social captions, every word is an opportunity to build trust, spark connection, and move your audience closer to conversion.
These sequences are designed for visionary founders who want consistent, conversion driven communication without the constant cycle of second guessing, tweaking, and rewriting. Think of it as your message, multiplied: high-quality copy that amplifies your presence, saves you time, and keeps your brand moving forward with momentum.
Blog Sequences
Designed to boost visibility and establish authority, with search-friendly content that builds trust and positions you as the go-to expert.
5 short blogs (400–600 words) → from £870
5 long blogs (750–1,200 words) → from £1,500
Social Media Caption Sequences
Crafted to spark connection and stop the scroll with messaging that resonates.
5 captions → from £220
10 captions → from £400
(A variety of short-form and long-form posts will be provided, with long-form posts reaching approximately 400 words - the maximum for Instagram and optimum for LinkedIn).
Email Sequences
Quotes are provided following a review of your campaign scope.
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Please note, the Brand Voice Architecture package is a required starting point before any Copywriting Sequence project, ensuring every word that follows is strategically aligned.
Many copywriting clients choose to continue with Consultancy Studio services, created to keep momentum strong. For ambitious brands who value ongoing strategic support, this offers consistent access to high-level copywriting and brand consultancy, tailored to your evolving goals. Engagements run on a three-month minimum, with the flexibility to pause or conclude with one month’s notice.
What founders like you are already experiencing with my copywriting:
Working with Fiona was a pleasure; the process was simple but effective.
She was able to capture my voice and personality through the copy and ensure all the points I needed to include were met.
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I really love my copy and I'm excited to launch my new website!
Looking forward to working with Fiona in the future!
Hannah Elle Interiors Ltd
Being able to get Fiona's support with my copy reduced pressure and overwhelm. It has helped me gain clarity and excitement to share more information. ​​
Fiona is a wonderful copywriter and mentor - I am very grateful for her support and look forward to working with her more in the future.
Jade Elana - The Soul Salon
I enjoyed every moment of working with Fiona, as she listened and made me feel empowered about my brand and the goals I am working towards....
Fiona listened and cared about getting the right message across to meet my requirements.
I was highly impressed and was almost in tears when I read the final copy that she provided. I am blessed to have met Fiona.
Thank you for providing a safe space to share my vision and for passionately writing amazing copy to add to my website.
Dr Patricia Britto
- Mode Educational Psychology Services
Fiona is friendly, easy to like and work with, but most of all super capable and trustworthy.
I instantly found working with Fiona an enjoyable experience, mainly because working with her makes me feel instantly less stressed.
I literally feel the stress leave my body when I receive Fiona's edits/or when we come up with a plan.
I’m super happy to have The Write Field in my corner, and she has become an indispensable part of my business, saving me huge amounts of time.
Fiona is now my 'write' hand woman!
Dr Nerys Owen